Mission
Written by Warren Cuddy in the 1940s, it has stood the test of time.
The bank’s multi-part mission is to safekeep depositors’ money, provide all legitimate financial services to the community consistent with bank resources, furnish employees with competitive salaries and a pleasant working environment, and earn a proper return for shareholders. For more than a century our commitment to the mission has served our customers, our employees, our communities and our shareholders well.
Vision
What the bank wants to be
We will be the Alaska bank most well-regarded by Alaskans in serving Alaska businesses, their principal participants, employees, families, and communities. We will experience greater success by providing a greater number of value-added services to more Alaskans throughout the state.
Values
The beliefs and ideals of the bank
We value honesty, quality, our customers, community leadership, empowered employees, and innovative technologies which foster customer and employee engagement and growth.
Goals
Key activities to accomplish the vision
Attract and retain well-trained, highly motivated employees who excel in providing the highest quality customer service to Alaskans.
Provide reliable financial services and commercial lending options to Alaska business entities and their owners to help create jobs and generate economic ripples throughout our communities.
Continually improve and deliver innovative and intuitive digital solutions, which empower customers to succeed and elevate the performance of employees. Provide customers with options to securely bank on their time and on their terms.
Leverage our knowledge of Alaska to deliver uniquely suited and value-added products and services to Alaskans.
Make local decisions and respond quickly to customer needs.
Efficiently deliver a broad range of financial services at fair and competitive prices.
Brand Statement
How the bank sets itself apart from the competition
First National is the one Alaska bank with the human and financial resources, the unwavering strength and security, the deep and lasting relationships, and the innovative services specifically designed for people living and working in Alaska. As Alaska’s community bank, it is our genuine desire to help Alaskans to succeed locally, nationally and globally.